Hyperfactory boss on Apple iAds’ strengths ... and flea-like weakness
Apple's new iAd platform is a good thing for the mobile advertising business, says Derek Handley, chief executive of Kiwi-founded mobile ad company The Hyperfactory.READ ALSO: US Meredith Corp acquires The HyperfactoryMr Handley, speaking from his adopted
Chris Keall
Wed, 14 Jul 2010
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Apple’s new iAd platform is a good thing for the mobile advertising business, says Derek Handley, chief executive of Kiwi-founded mobile ad company The Hyperfactory.
READ ALSO: US Meredith Corp acquires The Hyperfactory
Mr Handley, speaking from his adopted home town of New York, was fresh from a
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Chris Keall
Wed, 14 Jul 2010
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
