ING rebrand – hiding the frozen funds woes?

Not that we're cynical or anything, but doesn't ANZ's rebrand of investment and life insurance business ING to ‘OnePath'  smack of efforts to distance itself from ING's frozen funds woes, which led to the landmark $45 million ComCom settlement?

NBR staff
Fri, 06 Aug 2010

Not that we’re cynical or anything, but doesn’t ANZ’s rebrand of investment and life insurance business ING to ‘OnePath’ smack of efforts to distance itself from ING’s frozen funds woes, which led to the landmark $45 million ComCom settlement?

With a new name, perhaps investors will forget ANZ

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