Intuit, not Sage, is Xero’s main competitor in Britain
Xero is now focusing on people who have never used accounting software.
Jenny Ruth Tue, 06 Jun 2017
Xero’s main competitor in Britain is probably US-based giant Intuit, rather than the legacy incumbent, Sage.
Intuit is obviously still the No 3 player in Britain – in early March, Intuit said it had passed 100,000 customers there for its QuickBooks Online product while Sage reported 186,000