Kraft-Heinz merger poses brand dilemma

The deal, valued at around $US49 billion, will unite two venerable US companies but excludes Kraft's global businesses.

Nevil Gibson for NBR Food Industry Week
Mon, 30 Mar 2015

The proposed Kraft-Heinz megamerger puts a focus on whether long-standing brands can be revived alongside the more obvious goal of cost-savings.

The deal, valued at around $US49 billion, will unite two venerable US companies but excludes Kraft’s global businesses, which were spun off in 2012 as

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