Mad Butcher bites back at ad complaints
Meat franchisor tries to sell notion that milk is priced per litre.
University of Canterbury associate professor in marketing Ekant Veer talks about the Mad Butcher ad complaint NBR Radio and on demand via MyNBR Radio.
Campbell Gibson
Wed, 28 Oct 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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The Mad Butcher has rejected allegations one of its ads misconstrued the price of milk.
A television ad for the meat franchise advertised milk at $1.25 a litre, followed by an image of a two-litre
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Campbell Gibson
Wed, 28 Oct 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.