MARKETING PLAYS OF THE WEEK: A new hero for Panadol, backwards kitty for Toyota and Hell's bunny pizzas
Fri, 04 Apr 2014
#1
Client: Panadol
Agency: Grey
GlaxoSmithKline says it is taking a new direction for its painkiller brand Panadol. Its new tagline is "When pain is gone, life takes its place". The global campaign features Kiwi dad Colin Moy and his son Nico. Mr Moy is known in this market for his