Marketing plays of the week: Grandpas, holograms and technology troubles
Marketing campaigns from Slingshot, Beats, Southern Cross, Vodafone and Bayfair.
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Agency: Rapp
Client: Slingshot
Almost weekly I hear the same excited line coming from my mother’s bedroom: “Can you come and have a look at this for me?” Without exception, each time she’s been presented with some kind of shiny, flashing banner ad on her computer telling her she’s won
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Chelsea Armitage
Fri, 25 Sep 2015
Fri, 25 Sep 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Marketing plays of the week: Grandpas, holograms and technology troubles
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