Marketing plays of the week: Hardware war, lawyers use Goldilocks and Warehouse unleashes kids

Mitre 10 Manukau makes a jab at Bunnings' Aussie origins, Friskies enlists Buzzfeed for viral videos and The Warehouse gets kids to shop for Christmas.

Campbell Gibson
Fri, 31 Oct 2014

Mitre 10 Manukau

It’s no secret that many large businesses operating in New Zealand are Australian-owned. Retail giants such as Pak’n Save and Mitre 10 use this to their advantage and remind consumers that they’re proudly Kiwi-owned. It may be one thing to remind people through TVCs, social

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