Marketing plays of the week: Kitty cuddles, poetic wildlife and reindeer sausages
Marketing campaigns from Toyota, Uber, New World, HP and Air New Zealand.
Chelsea Armitage Fri, 27 Nov 2015
Agency: Saatchi & Saatchi
Client: Toyota NZ
Teasers for Toyota's new Hilux campaign rolled out this week with the final cut revealed today. The full 90-second ad features various wild animals reciting poetic lines about how they are honoured to be killed by Hilux owners. “Oh, joy. To be on the