Marketing plays of the week: Powershop calls Trump an infantile big baboon
Marketing campaigns from Rexona, Kiwibank, Air New Zealand, Rexona and Powershop.
Chelsea Armitage Fri, 13 May 2016
Client: Powershop
Agency: Special Group
The clear winner this week is Powershop's ingenious ad in which it enlists children to dress up as Donald Trump to repeat some of his more famous lines. The ad, which has already been picked up by global media and amassed more than half a million