Marketing plays of the week: Two government ads go viral
Marketing campaigns from NZ Police, NZTA, Spark and MyRepublic.
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Client: NZ Police
Agency: Ogilvy & Mather
The first NZ Police recruitment campaign from Ogilvy & Mather after it won the account late last year has attracted worldwide attention. ‘Do you care enough to be a cop?’ has two iterations so far: a young boy with dirt on his face eating food
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Chelsea Armitage
Fri, 01 Apr 2016
Fri, 01 Apr 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Marketing plays of the week: Two government ads go viral
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