Media Matters: Suspect TV stats and RNZ's wet bus ticket
Against all observable trends, Nielsen reports that Kiwis continue to flock to broadcast TV. With special feature audio.
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Nielsen’s multi-screen report released this week [see RAW DATA below] reveals an apparent 3.2 million New Zealanders aged 10 and over watch more than 23 hours of television on their TV sets each week.
What’s more, three-quarters of that group watch over five hours a day, the report says.
The figures seem to go against all trends observed both here and abroad, which indicate television viewership is steadily declining.
Interestingly, the research shows New Zealanders spend an average of 15 hours a week online, and 15 to 29-year-olds are the most likely to defect to other TV services such as Netflix and Lightbox.
But all is not lost, apparently, because for every one minute of non-TV watching a young person does, they apparently watch two minutes of traditional television.
It’s perhaps worth noting Nielsen stopped answering specific ratings-related enquiries from journalists late last year, releasing the figures only to advertisers and television networks.
Businesses would also do well to note a recent ruling against Radio New Zealand (RNZ) by the Online Media Standards Authority (OMSA).
Although the authority obviously only polices media organisations, the decision – which found RNZ derelict in not deleting offensive comments from its Facebook page – underlines the reputational risks that companies take on when they attempt to engage with customers and clients via social media platforms.
Eternal vigilance is called for, even if the problematic content hasn’t been generated by the company itself – do you really want your organisation associated with the bile of some disaffected digital denizen?
Finally, given the brickbats delivered to NZME in recent times, it seems only fair to hand out a bouquet to one of its titles. Even if its articles are sometimes artless, the Herald on Sunday recently proved the art of the perfectly formed apology is alive – possibly even well – in the organisation (and yes, you’ll have to listen to the accompanying audio for more detail).
RAW DATA: View the report here
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Thu, 31 Mar 2016
Thu, 31 Mar 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Media Matters: Suspect TV stats and RNZ's wet bus ticket
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