MediaWorks’ Bravo deal a 'no-brainer' – but no silver bullet
Joint venture will give rebranded channel “more of a premium status in the market.” With special audio feature.
Nick Grant
Tue, 03 May 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Although it’s far from the solution for all that ails its struggling television business, early market response to the signalled transformation of channel Four into Bravo New Zealand suggests the move will at least marginally improve MediaWorks’ fortunes.
Today’s revelation of a joint venture
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Nick Grant
Tue, 03 May 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.