New Zealand rugby madness revealed
Nearly nine in ten 18+ New Zealanders watched at least some of this year's Rugby World Cup.
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Nearly all Kiwis managed to find some sporting spirit during the world cup, a new survey shows.
93% of New Zealanders aged 18+ watched at least some of this year’s Rugby World Cup.
According to the not-so-catchily-named Fly Buys Colmar Brunton Mood of the New Zealand Traveller survey, 41% of New Zealanders watched or attended more games than they intended to before the tournament started.
This is likely linked to the All Black’s progression through the Cup; 36% changed their Labour Day plans so they could watch the All Blacks in the final.
The survey also found 9% of Kiwis went to see an All Blacks victory parade - nearly one in 10. Two out of five of us (40%) watched them on television.
The parades in Auckland, Wellington and Christchurch gave Kiwis an opportunity to share in the victory celebrations and revel in the glory of a World Cup, said Colmar Brunton chief executive Harry Pappafloratos.
“The scenes of absolute jubilation will be cemented in our memories for a long time.”
Tourism Industry Association Chief Executive Tim Cossar said more than 133,000 international visitors came to the country for the World Cup.
Charlotte Woodfield
Wed, 14 Dec 2011
Wed, 14 Dec 2011
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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New Zealand rugby madness revealed
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