NZ photography accessory company changes focus on global expansion

Breaking into the UK photography equipment market isn't as easy as it looks, even for a New Zealand business with strong British ties.When Auckland-based photography accessory company Enlight made its first push into the UK, founder James Madelin thought

Robert Smith
Wed, 03 Feb 2010

Breaking into the UK photography equipment market isn’t as easy as it looks, even for a New Zealand business with strong British ties.

When Auckland-based photography accessory company Enlight made its first push into the UK, founder James Madelin thought it would be one of the easiest markets to

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