Opinion: What businesses should learn from sports’ social fails

The fate of the Wellington Sevens teaches us that pandering to society's squeaky wheels instead defending your customers can kill your business.

Mark Blackham
Sat, 18 Feb 2017

As the business world bears the brunt of social tensions, business people should take the opportunity to learn from the mistakes of sports administrators.

Recently, the New Zealand Rugby Union dealt horribly with the accusations of a stripper. The New Zealand Warriors stood down players drinking

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