Japanese wine market has now “come of age” with wine drinkers increasingly open to new consumption occasions, wine styles and innovations.
Nevil Gibson for NBR Food Industry Week Mon, 20 Apr 2015
Rabobank’s latest Wine Quarterly report says a revival in demand in the high-income Japanese wine market presents opportunities for New Zealand producers.
After a near two decades-long hiatus, beginning after the Asian financial crisis in the late 1990s, the Japanese wine market has now “come of