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The rebrand of a New Zealand-owned ice cream company resulted in it being stocked in Foodstuffs South Island supermarkets.
Rush Munro’s was stocked in Foodstuffs North Island stores but not in the South Island because Foodstuffs believed it wouldn’t sell.
Rush Munro’s employed brand
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Campbell Gibson for NBR Food Industry Week
Thu, 24 Jul 2014
Thu, 24 Jul 2014
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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