Rocks put hard word on 'brand personality' methodology in marketing
Two New Zealand marketing lecturers have shared an international prize for “improbable research”.
Two New Zealand marketing lecturers have shared an international prize for “improbable research” – known as the Ig Nobel awards.
Mark Avis, of Massey University, and Shelagh Ferguson, of Otago, prepared a paper on the “brand personality of rocks” in collaboration with Sarah Forbes, of the
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Nevil Gibson
Tue, 27 Sep 2016
Tue, 27 Sep 2016
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Rocks put hard word on 'brand personality' methodology in marketing
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