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Skinny boss on rebranding

Victoria Young
Fri, 23 Aug 2013

Telecom sub-brand Skinny has abandoned its youth approach in its new “Pak’N’Save” style rebrand.

Skinny chief executive Paul Taylor declined to comment on user figures for Skinny but says the brand needs to widen its appeal.

Mr Taylor says the company is now focused on showing its clear

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Victoria Young
Fri, 23 Aug 2013
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Skinny boss on rebranding
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