Start-up winners track promotion success
Latest technology used in shopping baskets and trolleys to monitor the location of individual customers.
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A group of AUT University computer and information sciences students has developed a way to help supermarkets track the effectiveness of their store promotions.
Their initiative, called Basket Track, uses beacon technology in shopping baskets and trolleys to monitor the location of individual
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Jason Walls for NBR Food Industry Week
Fri, 12 Dec 2014
Fri, 12 Dec 2014
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Start-up winners track promotion success
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