SUBSCRIBER-ONLY POLL RESULT: Should ambush marketing by KiwiSaver providers using paid Google AdWords be made illegal?

Milford denies any intention and says it acted quickly to pull the ads once it became aware of the situation.

Duncan Bridgeman and Campbell Gibson
Tue, 10 Mar 2015

Two-thirds of NBR member subscribers voting in our poll reckon it should be illegal for KiwiSaver providers to use search words associated with rivals in Google ad word campaigns.

This comes after fund manager Fisher Funds lodged a complaint about Milford’s use of the Fisher brand in a so-called

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