Survey reveals depth of brand damage to Dick Smith
Potential buyers, read this. With special audio feature. PLUS: Terms of Aussie government investigation hold key to restoring the retailer's image.
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The receivers are due to wrap up the sale of Dick Smith by the end of this month – but potential buyers might want to check out a Horizon Research survey before finalising their bid.
The poll of 1482 adults*, supplied exclusively to NBR ONLINE, reveals the depth of brand damage to the retail chain
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Survey reveals depth of brand damage to Dick Smith
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