Tax man gets retro with expensive ad campaign
The IRD spends over $400,000 in latest ad campaign, encouraging people to check if they are eligible for a tax refund.
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Inland Revenue is attempting to free up its call centres by splashing out on an advertising campaign that encourages people to “work out” if they are eligible for a tax refund online.
The campaign, which was executed by Clemenger BBDO, parodies 1980s workout videos and is accompanied by a
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Campbell Gibson
Fri, 08 May 2015
Fri, 08 May 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Tax man gets retro with expensive ad campaign
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