This is your brain on attention - messaging in a modern world
Behavioural scientist Pascal Bourgeat tells NBR View about moving beyond food and sex.
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How can you get people’s attention? Give their brains extra glucose, says a visiting behavioural scientist.
Well, glucose is a good idea, but it’s probably not a company’s responsibility. However, it is certainly important to produce better and more intuitive
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Nathan Smith
Thu, 06 Apr 2017
Thu, 06 Apr 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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This is your brain on attention - messaging in a modern world
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