Time to get out of the weeds
Marketing: Businesses that invest in long-term brand building are significantly more likely to increase overall profitability.
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In an interview in Marketing Week recently, leading marketing professor Mark Ritson was asked what he believes are the biggest challenges facing marketers. “His response: ‘tactification.’
“We are obsessed with execution and specifically communication,” Professor Ritson said. “Too many marketers
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Paul Head
Fri, 08 Sep 2017
Fri, 08 Sep 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Time to get out of the weeds
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