What marketing pros say 2014 will bring
ASB's Anna Curzon says the notion of content being king is “old dogs, new tricks territory.”
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This year the marketing industry saw big new rebrands from most of the banks, a scary slip in TV viewership and, of course, the rise and rise of mobile.
NBR ONLINE asked top marketers in three different categories; banking, media and alcohol, what they thought 2014 might
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Victoria Young
Fri, 27 Dec 2013
Fri, 27 Dec 2013
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What marketing pros say 2014 will bring
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