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Te Ao Māori
6 mins to read

Why Māori art is firmly in the frame

Rising valuations and global recognition signal a breakthrough for Māori art as the Aotearoa Art Fair opens today.

WATCH: Mike McRoberts explores the business of Māori art.

Key points
  • What’s at stake: Māori art is experiencing unprecedented market demand, with the most Māori artists ever represented at the Aotearoa Art Fair, starting at Auckland’s Viaduct Convention Centre today.
  • Background: The Aotearoa Art Fair, now in its second year under international owners Tim Etchells and Sandy Angus (Art Assembly), achieved $4 million in sales last year.
  • Main players: Key figures include fair director Sue Waymouth, leading artists Brett Graham and Bob Jahnke, gallerist Tim Melville, and artist and gallery co-director Jade Townsend.

The Aotearoa Art Fair opens today in Auckland amid a surge of national and international attention for Māori artists – a movement reshaping both New Zealand's creative economy and its global cultural brand.

Over four days, collectors, curators, and art lovers will gather at the Viaduct Events

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Mike McRoberts Thu, 01 May 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: Māori art is experiencing unprecedented market demand, with the most Māori artists ever represented at the Aotearoa Art Fair, starting at Auckland’s Viaduct Convention Centre today.
  • Background: The Aotearoa Art Fair, now in its second year under international owners Tim Etchells and Sandy Angus (Art Assembly), achieved $4 million in sales last year.
  • Main players: Key figures include fair director Sue Waymouth, leading artists Brett Graham and Bob Jahnke, gallerist Tim Melville, and artist and gallery co-director Jade Townsend.
Why Māori art is firmly in the frame
Te Ao Māori,
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