7-Eleven shut down by IPONZ
American convenience store tried to use movies as proof of its brand exposure in New Zealand.
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American convenience store chain 7-Eleven’s bid for a trade mark has proved Mission Impossible with the Intellectual Property Office, despite the chain’s attempts to use movies as evidence of its exposure here.
Although the Texas-headquartered company doesn’t have any stores in New Zealand, it
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Campbell Gibson
Wed, 01 Jun 2016
Wed, 01 Jun 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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7-Eleven shut down by IPONZ
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