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Aussies ban 'overly sexualised' Fiat ad (VIDEO)

NBR staff
Tue, 12 Mar 2013
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

The Australian Advertising Standards Bureau has banned a Fiat ad for being "overly sexualised."

The ban has, of course, led to the ad being posted on the web 1000 times.

Make that 1001:

Chrysler Australia, which owns Fiat, responded to the Advertising Standards Bureau by saying that the ad does portray women in a positive light by “cleverly drawing a parallel between a beautiful woman and a car that people find appealing”.

NBR staff
Tue, 12 Mar 2013
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Aussies ban 'overly sexualised' Fiat ad (VIDEO)
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