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The Auckland High Court is being asked to grapple with the black art of advertising techniques on Google in a trademark dispute between two bus companies.
National bus service company InterCity Group has taken rival Nakedbus NZ to court to put a stop to it using its trademarked term “intercity” to
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Georgina Bond
Mon, 18 Feb 2013
Mon, 18 Feb 2013
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Court grapples with Google's black art ad techniques
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