Digital advertising overtakes print but TV still king
Online advertising taking chunks of the market from TV and newspapers while others are static.
Campbell Gibson
Wed, 18 Mar 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
The preferred medium for advertisers is still TV, according to the latest annual report from the Advertising Standards Authority – but only just.
Interactive (online) advertising – which includes online display ads, mobile advertising and search engine listings – is taking chunks of the market
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Campbell Gibson
Wed, 18 Mar 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.