Marketing plays of 2015: Jelly Tip fever, McWhoppers, piglets and penguins

Agency: Y&R

Client: Burger King

A viral global campaign in which Burger King asked McDonald’s to team up for World Peace Day was created by Y&R in NZ. The proposal involved BK taking out full-page ads in big name newspapers like the New York Times and the Chicago Tribune (and NBR, of course!)

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Chelsea Armitage
Fri, 18 Dec 2015

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