Marketing plays of the week: Cadbury strikes back and what does a heart attack look like?
Ad campaigns from Cadbury, the NZ Heart Foundation and Lotto
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#1
Client: Heart Foundation
Agency: Barnes, Catmur & Friends
New research from the Heart Foundation says Kiwis aren’t taking heart attack symptoms seriously, resulting in preventable damage or deaths. The charity launched its largest public awareness campaign last weekend, with this provocative
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Campbell Gibson
Fri, 17 Jul 2015
Fri, 17 Jul 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Marketing plays of the week: Cadbury strikes back and what does a heart attack look like?
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