Millennials 'not crazy' about Heineken's portrayal of women

Heineken debuted its latest ad this morning to a group of Kiwi millennials who immediately questioned its portrayal of women. With special audio feature.

Chelsea Armitage
Thu, 04 Feb 2016

Heineken debuted its latest ad this morning to a group of Kiwi millennials who immediately questioned its portrayal of women.

‘Moderate Drinkers Wanted’ is aimed at 18 to 29-year-olds who now, according to research commissioned by the Dutch brewery, think being drunk is unattractive.

“Young

Want to read more? It's easy.

Choose your subscription

Already have an account? Login

Smartphone Only Subscription

NZ$29.95 / monthly

Monthly Premium Online Subscription

NZ$49.95 / monthly

Smartphone Only Annual Subscription

NZ$299.00 / yearly

Yearly Premium Online Subscription

NZ$499.00 / yearly

Premium Group Membership 10 Users

NZ$385+GST / monthly

$38.5 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$660+GST / monthly

$33 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1375+GST / monthly

$27.5 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$2100+GST / monthly

$21 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$999.00 / yearly

Individual

Group membership

NBR Marketplace

Student

Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).

View terms and conditions.