NZTA horses around in latest ad
NZTA ad will be polarising, marketing expert says.
Hot Topic
ELECTIONS
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
In its latest effort to raise awareness about the new alcohol limits, the NZ Transport Agency has created a deadpan cartoon ad (see video below).
The ad features two men and an anthropomorphic horse in a bar exchanging knock knock jokes about when to stop drinking.
The campaign,
Want to read more? It's easy.
Choose your subscription
Already have an account? Login
Smartphone Only Subscription
NZ$29.95 / monthly
Monthly Premium Online Subscription
NZ$49.95 / monthly
Smartphone Only Annual Subscription
NZ$299.00 / yearly
Yearly Premium Online Subscription
NZ$499.00 / yearly
Premium Group Membership 10 Users
NZ$385+GST / monthly
$38.5 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$660+GST / monthly
$33 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1375+GST / monthly
$27.5 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$2100+GST / monthly
$21 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$999.00 / yearly
Individual
Group membership
NBR Marketplace
Campbell Gibson
Fri, 10 Jul 2015
Fri, 10 Jul 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Free News Alerts
Sign up to get the latest stories and insights delivered to your inbox – free, every day.
Free News Alerts
Sign up to get the latest stories and insights delivered to your inbox – free, every day.
NZTA horses around in latest ad
49431