About 70 staff and 16 stores around the country will be impacted.
The Kiwi pet food business has also gained a prominent ex-Movac partner as a director.
Kea Outdoors recently closed its first equity raise to fuel growth in a ‘neglected’ category.
A prolonged and deep downturn could have some bright spots emerging, but analysts say it’s still too early for a recovery timeframe.
However, the vacuum and floor cleaning company expects to be able to pay some creditors.
The 74-year-old New Zealand company will contribute to an expected $100 million group revenue for 2024.
Best deal administrators could get sees Godfrey's assets bought by owner's other company and employees' full entitlements paid.
‘You have to know when it's time to call time,’ retail analyst says, as the environment for retailers continues to deteriorate.
As retailer celebrates 50 years in operation, it has made key investments to support future growth and store security.
It's the latest in a string of unfortunate events for the retail sector.