Slow gains in big name Nutri-Grain cereal litigation

A three-dimensional Nutri-Grain trademark was accepted in January but is now being opposed by the largest food company in the world, Nestlé, as well as local grocery group Foodstuffs.

Hamish McNicol
Mon, 27 Jul 2015

Multi-billion dollar international food business Kellogg’s is facing strong competition in what could become a long-distance race to trademark the shape of its “Ironman food” Nutri-Grain cereal.

US-based Kellogg Company applied to trademark what it calls the “unusual” three-dimensional shape of a

Want to read more? It's easy.

Choose your subscription

Already have an account? Login

Smartphone Only Subscription

NZ$29.95 / monthly

Monthly Premium Online Subscription

NZ$49.95 / monthly

Smartphone Only Annual Subscription

NZ$299.00 / yearly

Yearly Premium Online Subscription

NZ$499.00 / yearly

Premium Group Membership 10 Users

NZ$385+GST / monthly

$38.5 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$660+GST / monthly

$33 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1375+GST / monthly

$27.5 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$2100+GST / monthly

$21 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$999.00 / yearly

Individual

Group membership

NBR Marketplace

Student

Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).

View terms and conditions.