UPDATED: SkyCity ad could backfire – marketing expert; SkyCity responds
"If a brand is in a crisis ... advertising can become completely ineffective"
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UPDATED 10am: SkyCity's PR man Colin Espiner has responded to commentary about the company's ad via email:
"While it would be nice if the campaign did end up countering recent negative publicity about the convention centre, that most certainly was not its intention," he says.
"It’s taken us over
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Campbell Gibson
Tue, 03 Feb 2015
Tue, 03 Feb 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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UPDATED: SkyCity ad could backfire – marketing expert; SkyCity responds
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