Marketing plays of the week: Freeview gets in bed with Kiwis, free energy and stoned drivers
Marketing campaigns from NZTA, Freeview, McDonald's, HRV and Mercury Energy.
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Client: NZTA
Agency: Clemenger BBDO
The NZ Transport Agency’s new iterative campaign highlights how easy it is to lose focus when driving under the influence of the ol’ Wacky Backy. The ad, via longstanding agency Clemenger BBDO, is essentially a blank canvas featuring two friends driving
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Chelsea Armitage
Fri, 26 Feb 2016
Fri, 26 Feb 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Marketing plays of the week: Freeview gets in bed with Kiwis, free energy and stoned drivers
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